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Unleash each rider's full potential

Each of us has our own challenges, goals and reasons to ride. At Giant, our purpose is to help you unleash your full potential no matter the chosen path. We do this with our products, our people and the stories we share. Come feel what it's like to be limitless. Come ride with us #RideUnleashed

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The Total Race Bike - Made Faster

TCR ADVANCED RANGE

The 10th generation TCR range includes new frame designs and construction techniques to make it the lightest, stiffest and most aerodynamic collection of TCR bikes ever.

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Power up your journey

GIANT E-BIKES

It's often said that life is a journey. So why not make the most of it? This is an invitation to step back. To think less about the destination and more about the experience. To wander and explore and learn. A Giant e-bike can get you where you're going—quickly, easily, and efficiently.

But more than that, it can give you a feeling. It can remind you to enjoy the journey and discover more freedom. Find out more about the Giant e-bike selection and start enjoying your journey today.

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New TCR Road Range with seamless integration

Thu Mar 07 2024

Giant, the world leader in cycling technology, introduced the 10th generation of its iconic TCR road bike range. Carrying on a tradition that began 28 years ago and pioneered a new era of road bike design, the new TCR combines its legendary ride quality with new system integration and construction methods to make it faster than ever.

The new range of this proven race machine includes three series—TCR Advanced SL, TCR Advanced Pro, and TCR Advanced—and is the result of a collaborative effort involving product developers, an in-house aerodynamics team, and athletes and technicians from Team Jayco-AlUla, Giant’s partner WorldTour team.

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JOIN THE GIANT STRAVA & ZWIFT TEAMS

Measure yourself against the Giant Worldtour team or join us on a Giant pack ride. Simply join the Giant virtual rides on Zwift or join the Giant club challenges on Strava and get the most out of your miles.