Local Cycling Community Welcomes New Giant Las Vegas Store
New Shop Owners Celebrate With Hundreds Of Local Riders During Their Grand Opening Weekend
The three owners of the recently opened Giant Las Vegas bike store come from very different business backgrounds but have a few things in common—like a business acumen and a love of cycling in their hometown of Las Vegas.
Barry Winter is a casino executive. His partners are Tim Foley, an operations director for a Las Vegas CBS television station, and Dennis Leffler, owner of an automobile reconditioning business. The three became friends on local group rides, and decided to turn their passion for cycling, along with their considerable talents and local knowledge, to the business of bicycling. Their first step, after writing a business plan, was finding a brand they could work with.
“When we decided to open a store, it became very apparent that Giant was who we wanted to partner with based on what they offered through their retail services team,” says Winter. “The services that Giant provides have been invaluable considering our ownership is made up of three individuals who have never had any retail or bike shop experience.”
Giant’s retail services team led the design and layout of the 3000-square-foot space, which features Giant, Liv and Momentum bikes and gear. “Everyone has been great to work with at Giant,” Winter said. “The store turned out beyond our expectations.”
The owners may be new to bicycle retail, but they certainly understand their market, their customers, and the opportunity of an ideal location in a fast-growing metro area. Last year the three launched a mobile bike repair business together, and that experience revealed a clear need for a full retail shop in a specific area of Las Vegas. So they assembled an accomplished staff including general manager Carol Vails, a criterium and track racer with more than 20 years of bike industry experience, and service manager Steven Zellers, a talented mechanic with roots in the Las Vegas cycling scene.
“When the owners Barry, Dennis and Tim came to us about a year ago, they brought a diverse and compelling background,” says Eric Woods, Giant Regional Sales Manager, Southwest. “They had already launched a successful mobile bicycle repair business, and because of this they had a very strong understanding of the market. They realized the importance of establishing a brick-and-mortar location to provide their customers with a place to gather, shop and learn. Further, they had made a very clear decision before even coming to us that Giant and Liv were the brands they wanted to partner with.”
The new Giant Las Vegas store is located off Highway 160, which serves as the southern entrance to Red Rock Canyon and Cottonwood Canyon. “It’s an extremely busy link between the master planned communities of Mountain’s Edge and Rhodes Ranch with the rest of Las Vegas,” says Winter. “The city has spent a considerable amount of money improving the roads to include large shoulders and bike lanes. Group rides originating from our shop can enjoy dedicated bike lanes in almost every direction of travel.”
Last week’s successful grand opening drew more than 150 attendees for a host of activities including demo rides on Giant and Liv bikes, a trials stunt show by Giant ambassador Jeff Lenosky, a barbecue, and a raffle for some great prizes including a Giant Simple 3 cruiser bike.
“On the Saturday of our grand opening weekend, foot traffic was extremely busy and we experienced our highest number of transactions in a day,” Winter says. “And Sunday turned out to be our best day in terms of sales since we opened. Customers are extremely happy to have a bike shop in the neighborhood. Previously, the closest shop was 12 miles away. Most of the comments we’ve received are on how well the space is utilized, the organization of the store, and how nice it looks.”
Beyond the grand opening event, Giant Las Vegas is already active in its local cycling community, hosting weekly road and mountain bike rides and supporting advocacy efforts. Regular group road rides leave from the shop, while mountain bike rides venture into Cottonwood Canyon. The shop is also working to develop a mountain bike racing program in local schools with hopes of competing against teams in Utah and California.
To learn more, visit the Giant Las Vegas website at www.GiantLasVegas.com.
Monday, October 9, 2017