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Just Ride LA Becomes Latest Giant Partner Store


Citycentric retailer stands to benefit from quickly gentrifying Downtown L.A. location, new store remodel, and partnership with Giant Bicycles.

Los Angeles, California – Just Ride L.A. is on a roll. Located in a downtown L.A. neighborhood that’s quickly gentrifying, the shop has a distinct vibe the plays perfectly with its community. This “citycentric” retailer has big ambitions as well, looking to become not only the go-to shop in the SoCal market, but to be among the fastest growing stores in the industry as well.

It’s a long way from the shop’s humble beginnings, but Owner Danny Farahirad is making moves to build his shop’s future. “We started in our parent’s garage back in 2008,” he says. “What started as a hobby turned into one of Los Angeles’ friendliest shop with a focus on all things city cycling. Our shop takes pride in carrying only products that we use and trust ourselves.”

This family run business is committed to city riding, road riding, fixed gear, women's, kids and looks for ways to give back to the community. “We do workshops throughout the year that cover bike repair and tips and tricks for road cycling,” says Farahirad. “We’re also a proud partner of the AIDS Lifecycle ride for five years and counting.”

Just Ride LA also hosts bi-monthly road cycling rides all around LA. “We work closely with the Los Angeles County Bicycle Coalition for workshops and city rides with them,” says Farahirad.

The concepts of growth, expansion, and transformation were top of mind when Farahirad was considering partnering with Giant. “A stronger foundation at the store level builds value in the product and instills gratitude in our customers,” he says. “We took a look at our business, and realized we needed to elevate our brand and stay ahead of downtown L.A.’s fast growth.”

Now Farahirad says his store has a fresh new layout, new fixtures, and better merchandising of products. “The end result is the store looks larger with the new layout, it’s easier to shop, and elevates our entire sales floor to a higher end look and feel. With Giant’s help, we’ve been able to create more of a community in the store and increase sales of bicycles and gear. The shop needed it and we’re grateful.”

The shop celebrated its remodel with a VIP party on Saturday, March 3, when 100 of the store’s best customers were invited to a private reception with live music, killer kebabs, and great vibes. Giant staffers were in attendance all evening and raffles were held for Giant’s Signature Short Sleeve Jersey and Bib Shorts and an Escape 2.

“Just Ride LA represents the new generation of Giant dealers,” says Philip Croley, Giant Retail Services Executive. “The excitement and energy JRLA brings to their downtown location is the perfect match for the hustle and bustle of Los Angeles. It’s an honor for Giant Bicycles to partner with such a forward-thinking store and a wise investment in the future of cycling.”

Friday, March 9, 2018