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Liv/giant is launched

Liv/giant is launched

Liv/giant, a new cycling brand dedicated solely to female riders, is established with new bikes, gear and stores worldwide.

About Giant

Our Purpose

  • Celebrate the journey
  • Push the boundaries
  • Expand the experience
  • Keep it real
  • Respect the planet

Our History

  • 1972 Giant manufacturing founded
  • 1981 The Brand is born
  • 1987 Carbon Fiber Pioneers
  • 1995 Mountain Bike Team
  • 1997 Compact Road Design
  • 2004 Maestro Suspension
  • 2007 Ride Like King
  • 2008 Liv/giant is launched
  • 2009 Rabobank Cycling Team
  • 2010 Award-Winning Designs
  • 2012 Celebrating 40 Years
  • 2013 27.5 Wheel Technology
  • 2017 Grand Tour Success!
  • 2018 A NEW REVOLT
  • 2020 A LEGEND REBORN

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