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Liv Women's Bicycle Store Lands in York

Liv

Liv cycling has arrived in York, opening its first stand-alone women’s store in the UK. The historic walled cycling city is now home to the Liv Store York, a new store that’s dedicated to women and is the perfect edition to support this diverse city of cyclists. 

The store, situated just outside the city walls and over the road from the Giant Store York is the latest edition to the Giant and Liv family, owned by a local family, who are well established in the cycling community. Store owner Nicola Doody commented “We are incredibly excited to be working with Liv Cycling to launch the very first Liv Store in the UK, dedicated entirely to women’s cycling. I am personally really passionate not only about getting more women into cycling, but helping female riders along their cycling journey whichever direction that takes. We're here to offer the warmest of welcomes to newcomers who can sometimes find those first steps daunting and over-whelming, obviously with the best selection of bikes and gear but also advice, guidance and inspiration. Together with Giant Store York, our aim is to really create a hub for local cyclists and clubs.”

The Liv Store York offers the complete women’s cycling experience, with dedicated sections for commuting, on-road and off-road. Covering 120sqm the beautiful boutique store is situated in a converted town house covering three stories of lovely cycling goodness. Liv customers are able to walk through the 2018 line up as well as a comprehensive range of bikes and rider gear. Collette Clensy, European Marketing Manager, said “The core passion behind the Liv brand is to make the best bikes and gear for women, whilst making cycling more approachable and appealing. This, together with a comprehensive product collection, gives the brand a unique approach and this is now all available in York.”

The Liv Store York is dedicated to the local community and has many exciting activities planned including rides and talks all of which will be aimed at promoting, supporting and encouraging women to take to two wheels - these activities will support the established community already built at the neighbouring Giant Store York.

Liv is the first cycling brand completely dedicated to women and offers a wide range of products for female cyclists ranging from performance apparel and bicycles to the ideal kit and bike to get around town. Founded in 2008 by Chairwoman of Giant, Bonnie Tu, who spotted a gap in the market during her own riding experiences, the brand is built on the ethos of making the best bikes and cycling gear for female cyclists, designed by women, for women and has since grown into a multi-award-winning brand.

Liv strives to make cycling more approachable and appealing to women so whether you’re an experienced cyclist or a budding enthusiast, call in and discover more at the Liv Store York.

The store is now open, however the official launch party will be held on Thursday 23rd November. You can find out more and secure your place at the party by visiting http://www.liv-york.co.uk/gb/events/liv-store-york-opening-party/5566

For further information on Giant and Giant Stores please contact Marcus Begley on 0800 0159 890 or email mbegley@giant-bicycles.co.uk

You can keep up-to-date with all the latest Liv Store York news by following us on Facebook, Twitter and Instagram.

About Liv

Liv is the first cycling brand completely dedicated to women. We offer the only comprehensive product collection designed specifically for female cyclists, ranging from beautiful apparel to premium bicycles.

No matter the rider’s level or style, Liv provides the best products to help women discover new possibilities through cycling.

At Liv we believe most women are best suited to riding a female specific frame and we design our bikes with that in mind. A high proportion of our engineers and designers are female and our passion for making bikes that work for women shines through in everything we create.

 

17 November 2017

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