Known as the "gateway to the highlands", Stirling is a fantastic location with incredible cycling on the store's doorstep, the perfect location for a brand store. Giant's global strategy is to make cycling accessible to all, and this store delivers in product choice, cycling knowledge and service quality.
The store, formally Velocity 44, was traditionally a go-to place for performance cyclists. The new store will be no different, featuring a comprehensive collection of products from Giant and Liv.
The store offers something for all, whether performance road, electric bikes or lifestyle, with a complete offering of products to allow customers to find their dream bike.
Store Manager, Jane Barr, said, "as cyclists, we're dedicated to supporting customers to find their ultimate riding companion; we have an amazing offering of women's bikes and are confident that we have bikes to suit all cyclist's needs."
The store covers two floors, featuring a performance road room, a workshop for servicing and repairs, and a bike fitting studio.
For more information on their bike range and service packages, visit the Giant Stirling website.