Our Giant Canada Ambassadors come from all across the country. We do not just support the fastest racers on the circuit, we look to work with riders within your community who help support and grow cycling culture. They are involved in youth cycling projects, trail building and advocacy, inspiring others to ride bikes and help their local bike shops with events. We look to supply them with all the right tools to make that happen. Our 2021 Ambassadors are an extension of our brand and #rideunleashed on a daily basis. Check out our 2021 Ambassadors and keep an eye out for them in your community.

Our purpose is clear: to unleash each rider’s full potential. Whatever your goal might be—winning a race, riding a technical trail, tackling a long weekend tour, or embarking on a new adventure—it’s exhilarating to follow that journey. And it’s not just about the achievement. It’s the pursuit. It’s the rush you feel from getting out there and doing it. And it’s the feeling of being unconstrained. At Giant, we have created a whole universe around this idea. Our products, our stores and our community are all there to support you. To achieve our brand purpose, which we call Ride Unleashed, we offer these three commitments:

Build full ecosystems of bikes and gear to help riders push their limits.

Innovate and create a feeling of new capabilities and exhilaration.

Celebrate rider activities and achievements together.

Our Ambassador Program is now closed for 2021. If you wish to apply to be a Giant Ambassador in 2022, build a relationship with your local Giant Retailer and apply to be a part of the program through the store in Sept 2021.