Giant has supported the Kern Pharma Cycling Team since the squad was founded in 2020. The Spanish team was promoted from the Continental level to become a UCI ProTeam in 2021, competing in major international stage races and one-day events. The team enjoyed breakthrough success in 2024, when it lit up the Vuelta a España with three stage wins, the biggest results yet in the young team's history.
Kern Pharma riders race and train on a number of Giant bikes including the TCR Advanced SL, Propel Advanced SL and Trinity TT. Beyond the bikes, riders also use Giant helmets including the Rev Pro.