United States

The artist's design for the China Airlines float in the 2013 Rose Parade presented by Honda. Riders will pedal ten Giant and Liv/giant bicycles next to the float during the two-hour spectacle in Pasadena on New Year's Day.


December 19, 2012

NEWBURY PARK, CA (December 19, 2012) – Amid the spectacle of magnificent floral floats, talented marching bands, and high-stepping equestrians, don’t be surprised to see Giant bicycles rolling along in the Rose Parade® Presented by Honda on New Year’s Day!

Giant has partnered with China Airlines, Taiwan’s largest air carrier, and will supply ten bikes and riders to complement the airlines’ float entry in the 2013 parade. The China Airlines float theme is “Cycling Through Paradise” and it depicts the elegant Tzu En pagoda, which stands alongside Sun Moon Lake in central Taiwan. The area is a favorite for cyclists. On the float, the pagoda is made from cranberry seeds, white rice, and Golden clover. It’s surrounded by lush tropical foliage, including palm trees that tower 30 feet high crafted with Buckwheat and Cattleya orchids.

“A few years ago, Giant founder King Liu revealed how Taiwan is fast becoming a major cycling destination by riding around the entire island nation,” said Brad Klipping, Giant USA Marketing Manager. “So it’s only natural that the country’s biggest airline would ask the world’s leading bicycle brand to help demonstrate what a cycling paradise Taiwan truly is – and there’s no better place to show all this than the world’s most famous parade on New Year’s Day!”

Ten 2013 Giant and Liv/giant bicycles will roll alongside the China Airlines float as it makes its way along storied Colorado Boulevard in Pasadena, CA, on January 1. Those bikes are the Trance X 29er 1, Roam 2, Escape City, Via 2, and Defy Advanced 0. Liv/giant bikes in the parade are the Rove 2 W, Escape 0 W, Via 1 W, Simple Three W, and the Avail Composite 0.

Giant USA employee Mike Colbert and his wife are among the riders pedaling in the parade and so is southern California Giant retailer Benson Lam, owner of Jones Bicycles II in San Marino. He’ll be riding his own Trance X 29er 1. “Being a part of the world’s biggest parade, riding a bike I love, and representing a great company like Giant? How cool is that?” asked Benson. “I am thrilled beyond belief!”

The 124th Rose Parade® presented by Honda takes place Tuesday, January 1, 2013 at 8:00 a.m. (PST). If you’re not fortunate enough to get a spot along the parade route in Pasadena, eight television networks -- including ABC, NBC, Univision, and Sky Link TV – will broadcast the two-hour spectacle to millions of viewers around the world.