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Participants in the 2012 YSC Tour de Pink West Coast Ride start their second morning at the Manhattan Beach Marriott hotel. More than 120 riders covered 200-plus miles over three days.

Tour De Pink West Coast Cyclists Raise Money for Young Survival Coalition

October 17, 2012

Liv/giant Supports Event to Help Generate Awareness for the More Than 250,000 Young Breast Cancer Survivors Living in the U.S.

On Sunday October 14th, more than 120 hot and exhausted -- but very happy -- bicycle riders completed a three-day, 200-mile trip along much of southern California’s stunning coastline. Their journey began at Giant Bicycle headquarters in Thousand Oaks, CA, and ended three days later at Oakley headquarters in Foothill Ranch, CA. The third annual YSC Tour de Pink West Coast bike ride raised hundreds of thousands of dollars for Young Survival Coalition (YSC), the premier global organization dedicated to the critical issues unique to young women diagnosed with breast cancer.

Liv/giant, the women’s bike brand of Giant Bicycles, has been a sponsor of the YSC Tour de Pink rides for five years. Other Tour de Pink events include a yearly East Coast three-day ride that rolled in late September from Philadelphia to Washington D.C. The benefit rides support the work of Young Survival Coalition, offering resources, connections, and outreach so women feel supported, empowered, and hopeful. YSC works with survivors, caregivers, and the medical, research, advocacy and legislative communities to increase the quality and quantity of life for women age 40 and under who are diagnosed with breast cancer.

Riders who took part in the three-day West Coast Tour de Pink raised hundreds of thousands of dollars for YSC. Two dozen Giant employees either rode in or supported both Tour de Pink events this year at rest stops and driving SAG (Support and Gear) vehicles. In July 2010, the Tour de Pink took on a special significance for Giant when Michelle Weiser, Giant’s Gear Marketing Manager, succumbed to breast cancer after battling the deadly disease for more than two years. Giant employees Eric Christianson, Ann Fischer, and Michele Benson pedaled the West Coast Tour de Pink as part of a team known as “Weiser’s Army” and raised more than $66,000 dollars.

This spring, Liv/giant produced a special road bike, the Avail Inspire, which was designed by Emily Gresh. The Connecticut woman won a design contest sponsored by Liv/giant and YSC that was open only to breast cancer survivors. Training for a YSC Tour de Pink event helped Emily recover from her cancer treatment; several bikes with the distinctive graphics she imagined were also provided by Liv/giant to a number of Tour de Pink riders so they could take part in the 2012 events.

“Liv/giant takes great pride in working with YSC and sponsoring Tour de Pink,” said Elysa Walk, General Manager of Giant Bicycle, INC. “It’s one of the most inspiring, rewarding events we do all year.” Noting that 500 Avail Inspire bicycles were produced in 2012, she added, “Part of the sales proceeds of the Avail Inspire and Inspire-related gear went to YSC this year, with Liv/giant donating more than $75,000 to the organization. We’re doing another design contest for 2013 so our participation will surely grow.”

“Tour de Pink was created to empower young women diagnosed with breast cancer,” remarked Lisa J. Frank, Board President, YSC Founding Member, three-time breast cancer survivor, and Tour de Pink Co-founder. “Many of the young survivors who participate in our Tour de Pink events would not be able to climb on a bike to reclaim their bodies after being diagnosed with breast cancer without the generous support of Liv/giant.”

For more information about Young Survival Coalition (YSC), please visit www.youngsurvival.org
Please visit www.ysctourdepink.org for more information about the Tour de Pink events, or to make a donation.