In 2019 Gustav Iden became the youngest Ironman 70.3 world champion ever when he crossed the finish line first in Nice, France, at just 23 years old. It wasn't the first big result for the young Norwegian, who to date has been specializing mostly in draft-legal Olympic distance triathlon. He finished the 2019 season ranked 7th in the International Triathlon Union (ITU) world rankings and was fourth at the 2019 ITU World Triathlon Grand Final in Lausanne, Switzerland. Iden also finished fourth at an ITU Olympic test event in Tokyo, a promising sign for his focus on the 2020 Summer Olympics.
Iden started his career as a cyclist. He began competing at age 10 with dreams of racing the Tour de France, but he switched to triathlon at 14 when the Norwegian Triathlon Federation invited him to a training camp. One year later, in 2011, he made the Norwegian junior triathlon team. Although Iden says it's a goal of his to someday win the Ironman World Championship in Kona, for now he is committed to his Olympic dreams in Tokyo.
Iden trains and competes with Giant bikes and gear including the Trinity triathlon bike and Propel aero road bike, along with Giant helmets. All of his race bikes are built up with new CADEX WheelSystems, ranging from full-disc composite to 4-spoke and aero road wheels, along with CADEX saddles and tires.