Our purpose is to help you unleash your full potential no matter the chosen path. We do this with our products, our people and the stories we share. Come feel what it’s like to be limitless.  

Bar tape plays an integral part in reducing road vibrations through the body, enhancing comfort, especially on longer rides where fatigue can build up over time. Thinner bar tape is lighter weight and ideal for riders who wear gloves, or want more control through their steering and aren’t concerned about improving the ride quality. No matter what you need it for, our range of handlebar tape and grips offers something for everyone and in a wide range of colors to suit your style.