Ride Like King 17

HOW TO GET STARTED 

To register and find more information on World Bicycle Relief’s Ride Like King 17 campaign hub, CLICK HERE and select “Join Us” to create an account. From there, set the dates to start May 12, 0:01 and end May 18, 23:59. (If you don’t set dates, only rides between May 12-18 will count toward the 350,000km goal.) Once the account is set up, select “Dashboard” from the drop-down menu, go to My Fitness Activity, connect to Strava or Fitbit, and set personal distance goals. Rides can also be added manually using the My Fitness Activity from the drop-down. Participants can also use their account to fundraise for WBR during RLK17.

For more details on all the Ride Like King events on Zwift, CLICK HERE.

Donations can be made to World Bicycle Relief HERE.

WORLD BICYCLE RELIEF

World Bicycle Relief provides specially designed, locally assembled Buffalo Bicycles to students, healthcare workers, and entrepreneurs in rural regions where distance is a barrier to opportunity. To date, the organization has delivered over 868,000 bicycles, transforming access to education, healthcare, and economic livelihood.

Buffalo Bicycles—manufactured by Giant Group and assembled by trained local teams—are engineered to endure long distances and rugged terrain, while remaining simple to maintain and repair. This ensures lasting impact in the communities they serve.

The RLK17 campaign hub gives riders everywhere the opportunity to take action and help fund more bicycles. It’s free to join, and participants can connect their fitness apps to have every kilometer count toward the goal of donating 700 bikes.

RLK17 ZWIFT RIDES

This year participants have more opportunities than ever to join Zwift rides and be part of the movement. It starts with a series of “Ride to Raise” warmup rides May 12-15, with rides scheduled every two hours on two different routes to choose from. The main event then kicks off May 16, with three days of “Celebration Rides.” These will be held every four hours, with 21 rides in total.

The Zwift rides are supported by Giant, Liv and CADEX pro riders from affiliated road and mountain bike teams, along with triathlete and gravel pros. Global and local Giant and Liv ambassadors will also be involved, leading Zwift rides and organizing outdoor events in their communities.

All Zwift participants will be assigned RLK17 kits, and participants will be able to unlock those kits upon completion of a ride. The main Celebration Rides will feature the 10th generation Giant TCR Advanced SL bikes for the open road rides and the latest generation Liv Langma Advanced SL bikes for women’s rides. Both these bikes were recently added to the Zwift platform in preparation of the RLK17 event. In addition, WBR Buffalo Bicycles will be featured on the final day. Warm-up rides will feature gravel route option offering the Giant Revolt Advanced Pro for open rides and Liv Devote Advanced Pro for women’s rides.

Participants in Zwift rides will earn a chance to win limited edition RLK17 jerseys, along with a card signed by King Liu, during each of the main event rides. Three jerseys with cards will be given away through random drawings during each of the 21 main event rides on May 16-18.

More jerseys will be awarded to participants of local outdoor Ride Like King events in their own communities. Employees, retailers and friends of Giant and Liv are encouraged to ride May 12-18, and share stories and photos on their social media channels. To be eligible for prizes, riders can simply post photos from their rides to Facebook or Instagram with the #RideLikeKing hashtag on those dates.