Giant's Global group of creative-thinking, rider-focused designers, engineers and craftpeople have free rein to forge cycling's future. They're able to put unique resources like the C-Tech composite factory, the Techno-Center engineering think tank, and Giant's dedicated manufacturing facilities to work day or night, no matter when an idea comes to them or inspiration stikes.

Not only is Giant doing it better than the competition it's been doing it longer too. Giant's thirty-six-year history of innovations includes being the first manufacturer to mass-produce high-end aluminum bikes, as well as one of the first to perfect the integration of composite into bicycles. But how does this manufacturing legacy translate into a better bicycle for you?

Think of it in terms of a complete process" from concept to engineering, design to testing, manufacturing to quality control - every step of the way is under the guiding eye of Giant. Simply put, it's Giant's promise to you that you're riding the best-build bicycles in the world.