NEW Liv/giant YSC AVAIL INSPIRE DESIGN CONTEST
October 5, 2012
In October 2011, Liv/giant and YSC sponsored a contest that challenged young breast cancer survivors to design graphics for a special-edition Liv/giant Avail road bike. The winner’s design became a gorgeous, one-of-a-kind bicycle and a portion of the sales of the bike benefitted YSC, the premier organization that supports young women diagnosed with breast cancer. The theme of the chosen design was Inspire, and the submission belonged to Emily Gresh of West Hartford, CT.
“The origin of the word ‘inspire’ is actually to breathe in or to take in,” the young cancer survivor explained. “Though today we are more likely to think of it in its common motivational sense, I love the notion of the word being rooted in simply breathing in.”
Liv/giant sold 500 Avail Inspire road bikes in 2012, with 10% of each bike sold being donated to YSC. Because of this success, Liv/giant is holding a new design contest with the goal of increasing the number of bikes sold in 2013 thereby increasing Liv/giant’s contribution to YSC. Like last year, the contest will again be held during October, Breast Cancer Awareness month. But this time, the theme for the contest is already clear: Inspire.
“The Avail Inspire is such a perfect name for this bike,” said Liv/giant Marketing Manager Jackie Baker. “We are excited to see the graphics that women create to show how YSC, cycling, their families and friends inspired them during their battle, or how they express their desire to inspire others. I know that the 2013 Avail Inspire is going to be stunning!”
Participants create their graphic designs on a frame template that can be downloaded from YSC’s website at: http://www.ysctourdepink.org/site/PageNavigator/2012_Giant_Bicycles_Contest.html Women are also asked to submit the story behind their design. The contestant whose design is chosen to be applied to the 2013 Avail Inspire model will receive one of their personally-designed bikes as part of winning the contest. This bike will also be one of the models that Liv/giant donates to young survivors who will train for and ride in the 2013 YSC Tour de Pink fundraisers.
Says Jenna Glazer, YSC’s Director of Development, “YSC is so thrilled to continue to grow our partnership with Liv/giant. The Avail Inspire bikes have proven to be a great way to communicate to women around the country that there is a support network for young women diagnosed with breast cancer. It is so exciting to know that we will be able to extend that network to even more women in the future.”
The 2012 YSC Tour de Pink East Coast event just wrapped up in Washington, D.C., on September 30, and the upcoming 2012 YSC Tour de Pink West Coast ride rolls from Thousand Oaks, CA to Foothill Ranch, CA, October 12-14. Liv/giant is a proud sponsor of the West and East Coast YSC Tour de Pink bike rides.
To learn more about Emily Gresh and the 2012 Liv/giant Avail Inspire, and to find a Giant retailer selling the bicycle, go to www.LivgiantUSA.com/Inspire.
Liv/giant is a cycling brand dedicated solely to female riders and inspiring them to lead happier, healthier, more adventurous lives through cycling. To learn more about Liv/giant, the brand’s bikes and gear, and Giant retailers who carry those products, please visit www.LivgiantUSA.com.
About Young Survival Coalition (YSC)
Established in 1998, Young Survival Coalition (YSC) was the first nonprofit organization to focus exclusively on the unique needs of young women affected by breast cancer. Founded by young survivors for young survivors, YSC began as a grassroots organization to advocate on behalf of all young women diagnosed with breast cancer to increase their quality and quantity of life. Based in New York City, with locations nationwide, YSC today provides comprehensive resources, support and education to address every phase of a young woman’s breast cancer experience.