UK / Ireland
 

FIT, FORM, FUNCTION

Liv's unique 3F design philosophy ensures that, as a female rider, you are getting the best bike for your riding style. 3F stands for "Fit, Form, Function." These are the elements that guide Liv engineers and designers as they create your bike, apparel and gear. The 3F design philosophy produces the best and most appealing cycling equipment to help all women feel confident and enjoy the ride.

FIT

Liv bikes, apparel and gear are designed specifically for women. Liv's team of female designers and engineers consider all aspects of a woman's unique strengths and physical characteristics to create the only complete product collection designed solely for women. Examples of this include:

  • Women's-specific fit based on global body dimension studies
  • Optimized stem lengths, handlebar width and drop, and crank arm length
  • Shorter brake reach
  • Comfortable saddle designed for female pelvis and hip shapes
  • Liv ApparelFit System with multiple fit options

FORM

Liv designers understand the importance of creating bikes, gear and apparel pieces that not only meet the highest performance standards, but also have a great look and feel. From crafting the lightest, smoothest riding bikes to designing distinctive color and graphics combinations, the Liv team is committed to providing the highest level of design and aesthetics. Examples include:

  • Thoughtfully considered frame design
  • Dynamic use of color and graphics to create eye-catching designs
  • Color matching between rider gear and bikes
  • Flattering cuts and styles in all apparel items
  • Application of fashion color trends and patterns

FUNCTION

Liv defines function by how well a product performs in its element. We strive to create lighter, faster, more confidence-inspiring bikes and products for women. Here are some of the ways Liv emphasizes Function:

  • Utilizing Giant's world-leading craftsmanship and technology to produce a premium product collection
  • 3F layup schedule results in custom, ultra-lightweight frame construction for the unique needs of female riders
  • Functional fabrics keep you comfortable and performing at your best
  • Women' s-specific chamois technology to fit female anatomy