At Giant, we’ve always been proud to sponsor the world’s best riders. They’re a talented (and actually pretty nice) bunch. But we realised that they’re only a tiny proportion of the people who are out there cycling and supporting the sport. We decided that real riders are the real heroes of cycling. They’re the ones who’ve ditched their cars and helped the planet. They’re the ones who are improving their health. They’re the ones who just really love getting out there and having a go. And so they’re the ones we want to give something back to. So instead of just sponsoring the big guys, we’re going to sponsor the little guys too. Real riders may never win a medal, or even a race, but they’re out there in the saddle, every day, riding life. We’ve made a television commercial to get the word out there about real riders sponsorships. If you like it, please share it on your facebook wall so that more people can find out and get involved! The commercial can be seen on SBS during the Tour de France as well as on our Giant Australia YouTube channel.