August 9th and 10th Giant Bicycles Australia launched their 2011 range at the stylish ZINC space at Melbourne’s Federation Square, located in the heart of the city.
The setting placed next to the cities iconic Yarra River set the scene with commuter bike paths, promoting cycling as a lifestyle and convenient mode of transport.
Zinc accommodated 76 bikes, constructed plinth stands and striking imagery to showcase the latest in Road, Mountain and Lifestyle ranges.
The National Giant Dealer base viewed the bikes over 2 days which will be on their shop floors over the next year.
The much anticipated Anthem X 29er, drew an immense amount of attention among Giant’s community, the all-new Maestro full-suspension XC bike with 29-inch wheels was on show supported by a huge image of XC rider Carl Decker leading the field aboard the Anthem X 29er earlier this year at Sea Otter.
Among other new XC releases were the new Trance and Anthem X SL0 models supporting the all new XTR groupset from Shimano.
Local athletes who attended were blown away to see their new rides for the year. The guys and girls from Drapac Professional Cycling popped in to have a look before they set out to race the Tour of Geelong. XC riders Josh Carlson, Brad Davies and 24hr solo Champion Jessica Douglas graced us with their presence as well as Triathlete’s Mitch Anderson and Stef Hanson who were there also supporting the brand.
All in all the 2011 Performance Launch was a great success, to learn more about the 2011 range go to
http://www.giant-bicycles.com/en-au/bikes/