News

WIN GIANT CYCLING GEAR AND BE “GOOD TO GO!”

GIANT AND NUTRISODA® JOIN FORCES FOR HEALTHY LIVING

Nutrisoda® and Giant have partnered to promote healthy lifestyles with the “Good to Go” promotion where thousands of Giant cycling products will be given away online and at hundreds of retail locations across the country. Thousands of Americans have a chance to get involved in the sport of cycling and enjoy all eight Nutrient-enhanced Nutrisodas that offer a crisp effervescent taste along with leading edge vitamins and minerals.

In their quest to look and feel their best, today’s consumers want to get on the road to a lifetime of wellness and Nutrisoda, the Good Soda, is ready to help with its “Good to Go” promotion. Ten Giant OCR Alliance 1 performance road bicycles are to be given away as Grand Prizes in the national on-pack promotion. 185 Giant Talos helmets will be awarded for first prize winners and 1,000 Nutrisoda-Giant water bottles will be given away for second prize winners. On-air radio contests in select markets will give away 51 Giant FCR 1 fitness bicycles. Additionally, Nutrisoda will give away 1,000 Giant Boulder mountain bikes through local entries at participating grocery stores in select markets.

At the heart of the “Good to Go” promotion is the Giant Code Game, which runs from March 10 through May 31, 2008. Consumers shopping at participating retailers will be able to play by entering the Giant Code printed inside specially marked Nutrisoda® four-packs on http://www.nutrisoda.com/Giant/. Consumers may also enter the sweepstakes via mail-in entry forms found at participating convenience stores.

Look for Nutrisoda® displays at grocery locations across the country, including QFC, Jewel, Plaid Pantry, Haggen/Top Foods, and others. Many locations will feature the actual Giant Boulder mountain bike that will be given away at those stores.

Official game rules can be found at: http://www.nutrisoda.com/cms/Default.asp?DocID=655&RevID=1462&Tpl=1Template6.asp



9 April 2008