SUEDE COASTING DX HONORED FOR INNOVATIVE PRODUCT DESIGN

NEWBURY PARK, Calif. (August 20, 2007) - Grasping yet another award celebrating the design innovation of its cycling products, Giant Bicycle has been honored with a 2007 California Design Biennial award from the Pasadena Museum of California Art for its Suede Coasting DX lifestyle bicycle. The CDB award honors the California-based global product development team at Giant USA who demonstrated true vision in design with the Suede Coasting line that combines unique style with highly advanced function that is clearly ahead of its time.

"This award is testament to the industry-leading innovation in product design that is constantly generated from our product development team," said Elysa Walk, general manager of Giant Bicycle. "With decades of combined industry experience in Southern California, the Mecca of the bicycle industry, our product developers bring a unique California touch to our cycling products, inspiring designs that are introduced globally by the company. It all starts here."

The Suede DX Coasting bicycle was introduced this spring as a new addition to Giant’s popular line of ergonomically-friendly Suede lifestyle bicycles. The bicycle is style over speed, pairing the ergonomic upright and forward-frame design and stylish custom rear rack and fashionable storage bags from Giant with the advanced, automatic shifting 3-speed Coasting drive train from Shimano, the global leader in bicycle components. The Suede DX Coasting bicycle is available at authorized Giant Bicycle retailers at a suggested retail price of $750.

The California Design Biennial is organized to showcase excellence and innovation in the field of design by exploring the ways in which it impacts and inspires everyday life. With the latest designs in fashion, furniture, transportation, consumer products, and graphic design, the CDB serves as a cross-section of the most innovative design produced in the state over the past two years, and is the only exhibition that highlights the unique achievements of California designers. Works were selected by a jury of renowned design professionals from organizations including: Vogue magazine, CalArts, New Deal Design, LLC and Art Center College of Design.

The Giant Suede Coasting DX is included in a special showing of the CDB winning designs at the Pasadena Museum of California Art, located at 490 East Union Street, in Pasadena CA. The exhibit runs August 18 to September 30, 2007.

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