GIANT MOUNTAIN MAYHEM 2008 PRESS RELEASE

GIANT CONFIRM HEADLINE SPONSORSHIP
OF MOUNTAIN MAYHEM 2008

Giant UK have today confirmed their continued sponsorship of this year’s Mountain Mayhem 2008, being held at Eastnor Castle, Ledbury, Herefordshire on the 20th – 22nd June.

Mountain Mayhem is the largest and most exciting 24 hour endurance mountain bike race in the European events calendar. Established in 1998, this year’s event promises to be the largest to date with in excess of 2,500 competition riders, 450 teams, 150 soloists and a staggering 12,000 spectators expected to attend.

Collette Clensy, Head of Marketing for Giant UK, said, “It give’s me great pleasure to announce Giant’s continued support and sponsorship of Mountain Mayhem in 2008. We’ve been involved with Mountain Mayhem since it’s concept in 1998, and with the success of last year’s record breaking tenth anniversary event we felt that we couldn’t turn down the opportunity of headline sponsorship for this years event, which will be known as the Giant Mountain Mayhem 2008.”

Patrick Adams, partner in Pacific Edge Events Limited and organisers of the Giant Mountain Mayhem was quoted as saying, “We are delighted that Giant has taken the opportunity to be headline sponsor of this year’s Mountain Mayhem. Giant have been an integral part of Mountain Mayhem since the very start. We are delighted that they continue to be so supportive of Mountain Mayhem.”

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